Bharat Lall is a hotel-industry executive who guides Pinnacle Hotels USA as founder and operates properties in locations from Southern California to Texas. Maintaining a strong interest in industry trends, Bharat Lall has a core focus on creating a hotel experience that keeps guests returning.
A recent article in Hospitality Net brought attention to the emerging hospitality landscape and what successful hotels will be like in 2020. Technology is at the forefront, with advanced in-room controls such as smart-entry systems that turn on lights and air conditioning and open curtains becoming more prevalent. More personalized experiences are set to become the norm, as customer preferences, such as room and shower temperature, are inputted and remembered.
Another area of change is in the design of guest rooms, with larger bathrooms a priority at many establishments. This added space is enabled through innovations such as fold down tables and workstations, as well as open storage setups instead of closets. Naturally, the foundation of the customer experience in 2020 will remain personal interactions, which are even more valued as devices and automated solutions become more prevalent.
